Category: Advertisement Page 1 of 2
Ink blotters were an absorbent paper used to blot the excess ink off paper and prevent smearing when using fountain pens. On the opposite side would be a picture or advertisement. Businesses gave them away to customers as free promotional items. The blank space on the front would be for the local shop to stamp their name and address. Advertising ink blotters were used from the 1900s through the 1940s until the ballpoint pen was invented.
The following are various advertisements created by Jim Frise for Pepsi that ran between 1942-43. They feature a smart kid thinking philosophically about Pepsi, and two other regular kids.
By Greg Clark, May 10, 1941
In a fighting man’s life, there are never enough cigarettes.
There may not be enough ammunition, or enough bombs or even enough food. But if there are enough smokes, everything is jake.
In fact, every old soldier will agree with this: that though there be boxes of ammunition enough to build a barricade and bombs and shells and food enough to stand a siege, if there are no smokes, the battle looks gloomy indeed.
Every soldier’s family knows this. If you listen to the troop broadcasts from Britain, you will hear about every fifth man laughingly but not too laughingly exclaim…”and don’t forget the cigarettes.”
But there are thousands of our men in the army, the air force. the merchant marine who either have no family contacts to keep them supplied with smokes or whose families are living so strictly within the narrow confines of a soldier’s pay and allowances that a dollar for cigarettes is not a little gay gift but a sacrifice, even a heavy sacrifice.
And since there are so many millions of us in Canada with no warmer wish in our hearts than to do some little gracious act towards some unknown man in army, navy, air force or merchant marine, here is the way.
Send a donation of a dollar up – or a dollar down if you like – to the Overseas League (Canada) Tobacco and Hamper Fund, 225 Bay St., Toronto.
For every dollar you send, 400 cigarettes go to a Canadian fighting man in Britain, on the sea, in the air in Newfoundland, West Indies, Iceland, and wherever Canadians are these days.
His majesty the King is patron of the Overseas League, also the Earl of Athlone, representing his majesty in Canada. Every lieutenant-governor in Canada is a patron. Hon. Ernest Lapointe, Air Marshal Bishop, and Sir William Mulock are patrons. Chief justices of provinces, presidents of universities and namely men all over Canada are patrons. The Overseas League (Canada) Tobacco and Hamper Fund is a reputable organization if ever there was one.
You personally can send 300 cigarettes to a friend in the army for a dollar. The Overseas League sends 400. Because of their mass purchases. They have so far sent 4,000,000 cigarettes. They have, in past months, on an income that never yet exceeded $2,000 a month, tried to give one package of cigarettes per man per week to 80,000 Canadians. They need $20,000 a month to supply every Canadian soldier, airman, sailor or merchant marine a packet of cigarettes a week. And they think that if The Star Weekly tells all those people who have the warm wish in their hearts about their program, the $20,000 will roll in. And the league will then give at least one packet a week to every one of the 80,000 Canadians, and in each package will be a postcard bearing the giver’s name and address for the soldier or the sailor or the airman to send his thanks.
The league will also personally acknowledge your donation.
Never Enough Smokes
Now that is the simple and direct process by which you can touch with your own hand some Canadian fighting man somewhere in the far, battled world.
Simply mail your money to the Overseas League (Canada) Tobacco and Hamper Fund, 225 Bay St., Toronto.
By return you will get an acknowledgment from the league.
Supplies from home are of tremendous value to the boys. Under the present system, you can go to any reputable tobacco dealer and send 1,000 cigarettes to your soldier overseas for only $2.50. Imagine 1,000 cigarettes arriving in one gob to your lad sitting in some stuffy hut in a coastal village in England!
Besides, in these perilous times, so many plans go agley.
Ships go down, and with them cigarettes and socks and many a treasured gift. So the more we keep flowing across, the more will get there.
Speaking of ships going down. Our main supply of cigarettes in the old war came via the Expeditionary Force Canteen. The supplies were brought over from England and distributed to our battalion canteens via the big wholesale canteen. But a channel boat loaded with a week’s supply of smokes was sunk. And before another boat could be loaded, a tobacco famine had struck.
And were we ever conscious of what a smoke means to a man! What little stores of smokes we had each treasured up, from our parcels from home, were soon exhausted. And there, mile after mile along the front, were some millions of men all going through the business of “giving up smoking” at the same time. And we got a little on each other’s nerves.
In the dugout in which I lived there was a small wooden box which had come up with the rations. It was a familiar little box. It came to each company of our battalion once a month from a ladies’ auxiliary of our unit back here in Toronto. One month it would contain tooth brushes. The next month, washcloths. Another month, dear little icky-dicky tubes of toothpaste or fairies’ own soap. Now, mind you, these little gifts are welcome. They marked the fact that we were remembered back home by somebody else.
But we never opened these boxes up the line. We carried them back out of the mud and filth, and opened them and distributed their contents when we got back to billets.
However, I adopted this box as my chair or stool in the dugout. And there I sat, during the six-day tobacco famine, on that small box. And such was the state of my nerves that while the company commander just drummed his fingers on the table and the other lieutenants acted queerly according to their natures, I took the old three-cornered French bayonet that we used as a poker for our brazier, and with it sat moodily picking at the small box which protruded between my shins.
And I accidentally split off a bit of the wood. I looked within. I saw a sheet of thick, dark brown waxed paper.
H’m, said I; funny packing for bath salts or something. And I stood up and picked up the box and let out a great and mighty yell. For the box contained one gross of plugs of vicious black chewing tobacco.
Chewing tobacco. As black and fat and pungent as tar. But the note inside explained that the ladies’ auxiliary had been too busy to pack the gifts this month and had left it to a committee of three husbands. And the three husbands had secretly agreed together to be rid of this icky-dicky soap and paste stuff, and send us, for once, the he-mannest thing they could think of – eatin’ tobacco!
God bless those three husbands. It was awful stuff. We cut it up into finest dust and rolled cigarettes with it. We used it in pipes. The bravest of us chewed it. But it broke the famine. And cheered us beyond all belief.
I have seen men in the last outposts of despair, cut off from all help, no food, no water, no ammunition – and because they could steal a smoke, they looked one another in the eye and grinned. And came through.
I have seen men deathly wounded, who, when the stretcher bearer stuck a cigarette in their lips, seemed, at any rate, to lose their pain for a time. Seen men dying who, by the grace of a cigarette, could relax and smile.
There be grim-hearted people who will look askance at this panegyric of tobacco. They think it mean of a human being to bear so heavy upon a wisp of paper and twist of a weed. But on the sea, in far seas, on land, in remote worlds far beyond anything our lads ever dreamed to see, are tens of thousands of our boys who give the lie to the grim-hearted who think of mankind as something to be improved upon what it is, by denial.
Send your dollar, your less than a dollar, your five or your collected $50 to the Overseas League (Canada) Tobacco and Hamper Fund. 225 Bay street, Toronto.
Readers who wish to contribute to the fund are requested NOT to send money to The Star Weekly. Donations should be addressed to: The Overseas League (Canada) Tobacco and Hamper Fund, 225 Bay St., Toronto. This is the Canadian headquarters. Your gift will be acknowledged by return mail – and later, some grateful soldier in Britain will doubtless write you a note of thanks.
Editor’s Notes: I’ve labelled this article as an advertisement, for understandable reasons. 225 Bay Street no longer exists in Toronto, it is now just part of a block containing the Commerce Court West Office tower.
The Earl of Athlone was the Governor-General of Canada at the time of the article. Ernest Lapointe was Prime Minister Mackenzie King’s “Quebec Lieutenant” in Cabinet, Billy Bishop was a World War One Flying Ace, and Air Marshal in World War Two, and Sir William Mulock was involved in so many things, you will have to read his Wikipedia article to see why he was referred to as the “Grand Old Man” of Canada. At the time of the article, he was the Chair of the Canadian Committee of the International YMCA, and 98 years old.
Greg so liked the story about the unexpected tobacco received during the First World War, he would repeat it on many other occasions with various embellishments.
Jim created this advertisement to show new comic strips coming to the Toronto Star in 1934. They are:
- Moon Mullins by Frank Willard
- Felix the Cat by Otto Messmer
- Secret Agent X-9 by Dashiell Hammett and Alex Raymond (a famous duo who only worked on the strip for it’s first year)
- Shop Acts by Henry Rouson (a very short lived comic)
- Joe Jinks by Pete Llanuza (who had recently taken over from creator Vic Forsythe)
- Etta Kett by Paul Robinson
- Doc Wright by Rube Goldberg (a unexpectedly serious strip from a long time gag author that only lasted for 10 months until he switch back to humour)