
By Gregory Clark, August 29, 1925.
Nothing Anywhere That Equals in Size, Color, Imagination, Speed, and Smoothness, The Great Pageant Before the Grandstand at the Canadian National Exhibition – “Cully” Ross, Pageant-Master Supreme, Discusses Secrets of His Amazing Art
Toronto does not brag.
If she did there would have been a great deal more heard about the Biggest Show on Earth.
For the Biggest Show on Earth is held in the sixty-ninth largest city of the world – Toronto.
It is a show, a drama. A thousand actors perform in it. Four hundred musicians make the music for it. Its stage is eight hundred and fifty feet across. Its audience sits up to a fifth of a mile away from the centre of the stage. Other cities of the world have big shows – carnivals in Venice, fetes in Paris, religious processions in Tokio or Calcutta. But the Biggest Show on Earth is no rough-and-ready carnival, no come-as-you-please procession. It is a play, a pageant. It tells a story. It is a piece of stagecraft on a gigantic scale.
It is the pageant in front of the grand stand at the Exhibition.
Acres of stage, thousands of square feet of scenery, spotlights like cannon and floodlights like a storm of light, and a thousand actors without a spoken word to help them, smoothly performing the clear and sharp movements that will tell the furthest spectator, a thousand feet away, high in his twenty-five cent seat, the epic story of the building of empire and the founding of nation upon nation within an empire.
“Why,” asks a big theatrical man visiting the city to see this astonishing piece of stage-craft, “Isn’t this show advertised to the ends of the earth? It’s tremendous!”
The reason appears to be that the big show is done by Toronto people, from the trained dancers who make the beautiful ballet in the foreground up to the lone man who conceives. designs, executes, manages, directs it – Captain Cully Ross, of the Queen’s Own, pageant-master, director of all amusements and entertainment of the whole exhibition, who for thirty years has been doing his stuff for the great Canadian fair, and who is said to be the foremost pageant-master in America.
Because it is local the big show is taken for granted. When you see this year’s scene, St. Paul’s in the centre, with the streets of Old London spreading to right and left hundreds of feet, life size, it will be hard to realize that these are not actual buildings fading into the perspective. As all the nations of the empire on which the sun never sets begin to congregate in historical order against this scene, with their forty or fifty different types of costume, company after company of them, piling up the mighty story of the growth of the British nations, some sense of wonder at the skill back of this drama on the giant scale is certain to assail you.
Pageant Just 50 Minutes Long
The pageant at Wembley took six hours to unfold in two three-hour sessions on successive nights. The pageant at Toronto Exhibition takes in the neighborhood of fifty minutes, from the moment the eleven massed bands crash out the prelude to the scene until the curtain falls, so to speak, in a triumphant blaze of fireworks.
This fifty-minute pageant is one of the lessons Toronto has learned, via the shrewd showman gift of observation possessed by Captain Cully Ross.
He works from a central, picturesque idea, both in his scenery and his action, and then spreads about that central theme enough pageantry to make it graphic and vivid. He reduced the story of Cleopatra to fifty-two minutes. By one of those weird gifts he selected the Cleopatra story two years ago before King Tut’s tomb became the popular subject of the news, and by the time the pageant was presented it was right in the limelight.
“A pageant,” says he, “is a huge, simple, orderly drama, done in broad, swift strokes. To inspire the onlooker, it must not tire him.”
The grand stand show opens with a three-ring circus. For more than an hour acrobats, clowns and animals entertain the twenty-five thousand spectators. Then comes a few moments of community singing.
Why did Captain Ross introduce community singing before the pageant opens. Just an idle fancy? Ah, there is magic in the showman.
To dissipate the circus spirit into thin air, to make a break from clowns and fun-makers, to set the mind of the twenty-five thousand in tune for the stately magic of the pageant which is the biggest show on earth, these men who have made a science of the entertainment of the human mind and heart have introduced a few minutes of darkness. The lights that flooded the circus rings die down. In the gloaming, music, unseen musicians, swell forth old familiar tunes. In silence, the words of the songs are flashed on screens. Rollicky tunes to remind you you are on a holiday night, unbending. Then kindlier tunes near to the heart. Then semi-sacred songs, and even hymns, to make you rejoice in the velvet starry sky and the beloved kindly land that is being celebrated this night in excitement and music and the moving of great throngs. Hymns, songs, that you yourself are wheedled into singing. Then –
Then the magic lights strike into the dark and you see a fair and stately city. Nigh four hundred musicians, massed under Colonel Mackenzie Rogan, the greatest bandmaster in the British Empire, specially brought out from England just to conduct these hundreds of instruments. And the biggest show on earth, the glorification of Canada and the empire of which she is a member, has begun before your eyes, prepared and damp with the emotion of song.
Director Never in Evidence
To jam on a great jamboree of color and noise is one thing. To do what Captain Cully Ross does is another. You will see whether he is a great showman or not.
At pageants elsewhere in the world, a gentleman in a nice smart suit, evening dress if you like, will be seen standing in the foreground, between you and the stage, and with a stick, or a megaphone, he directs the stiff figures marching and countermarching about the vast scene. He is the pageant master. At the biggest show on earth, you will see no stage direction. Cully Ross is there, all right. He is on the stage. Sometimes he is a Zulu or a soldier (he’s worn the uniform since he was a boy bugler in the Northwest Rebellion) or an admiral or a high priest. So are his three assistant directors, scattered at strategic points around the acres of stage. But you will not see him nor them. It is a drama you are watching. Nothing mars the illusion of light and shadow, color and stately graceful movement.
Eight giant Nubian slaves are carrying a high priest in a sedan chair to the centre of the vast stage. They deposit the burden too soon and the sharp voice of Cully Ross, disguised as an acolyte or something cuts in – “Pick him up, boys! Pick him up!”
One of the giant Nubian slaves turns and says in an injured voice – “That’s all very well, Mr. Ross, but you don’t have to carry this big bullock around!”
One beauty of the pageant is that the asides are not heard by the audience.
This year’s pageant is called the “Ties That Bind.” From the earliest Anglo Saxons to the triumphs of Vimy and Jutland, the story of the building empire is told.
How far in advance these pageants are planned nobody knows. Captain Ross is always busy with his next one before the one in hand is off. In addition to the conceiving and designing of the pageant, he happens also to have full charge of every item coming under the head of amusement and entertainment in the whole exhibition, Midway, bands, street minstrels, all. But early in the spring, the scene painters are at work in their big studio in Hamilton, working out the eight hundred foot set in sections, eight by sixteen feet, to be set up piece by piece on the great scaffolding at the Exhibition Grounds. Weeks before the show opens, the dancers, actors and supers to the number of a thousand are chosen and being drilled.
The costumes are authentic. Willie Clarkson, the famous London costumer who has the finest collection of fancy dress, has supplied many of the pageant costumes in past years, the rest coming from big houses in Philadelphia. There is nothing shoddy and haphazard in the dress of these thousand actors two weeks.
“How on earth do you manage to get a thousand costumes from abroad and fit them to your regiment of actors?”
“Regiment is good,” said Captain Ross. “Anybody who has had much to do with the militia knows the business of fitting a costume. You see, you make sure there are no mirrors around, to begin with. Then you put the costume on the wearer, take a good handful of the slack at the back, so drawing it tight across the front. Then you say – ‘Splendid fit! Splendid fit! Take it! There you are!’ If you speak fast, pat it on his shoulders, and don’t let go the hold on the slack until he has looked up, he is out and gone with it in a twinkling. Fitting costumes is one of the arts.”
Plans Made Months Ahead
The secret of a good show is attention to detail. By getting his plans away in mid-winter, Captain Ross is ready for the details. In this show he wanted pigeons around St. Paul’s. How to get those pigeons in sufficient numbers and how to get them to fly at night, against all the laws of nature, is one of the details he has had to work out. It matches a problem of two years ago, when the Cleopatra pageant was the feature, when Captain Ross had to find a camel in four days. He got it.
Some of his vast company of actors get stage fright. One year, the Queen Mary of the pageant came forth ardently chewing gum. Yet in another, the Prince of Wales was so real, officers standing near sprang to attention as he passed by. In the Cleopatra pageant, there was a water scene on which, the Queen’s barge floated in. A prominent railroad man called Captain Ross over to enquire how many million gallons of water were required for that scene. He was dumbfounded when told that the water was merely mechanical lights rippling on canvas and that the Queen’s barge, floating so softly in, was being yo-heaved by a gang of stage hands from behind.
A Texan interested in the show business on the large scale, asked Captain Ross about the bands that play in the dark at the Dufferin gate bandstand at half past ten when the crowds are going home.
“Looks like a waste of money, playing a band at that hour, after the show’s all over,” said the Texan.
“Music lifts tired feet,” replied Cully Ross.
He hates to send the people home tired. His pageant is short and swift. He greets them on; the way home with music, instead of the weary sound of a thick throng plodding off into the dark, with the sound of sleepy children crying and all the let-down of departure from big day. He plays them out to the street cars, always merry and bright.
For the same reason, he makes his final Saturday night the most tremendous of the whole two weeks, spends extra money on the works, closes the show up with a bang. Don’t let your show die away on you, is one of his maxims. Look after the ends and the middle will take care of itself. The tune is kept to highest pitch right to the last minute.
There is psychology in the show business. It is largely the business of creating an illusion. To fill the hearts of twenty-five thousand people who have been making the rounds of the fair seeing the handiwork of the dominion, with pride. of their native land is the job of that pageant, with its music and splendor and story. It is the biggest annual show on earth. And it is made in Canada.











