The back of each card

Jim illustrated a series of collectors cards for the Lowney’s Chocolate company, which had a Canadian office in Montreal. As indicated on the back of the card, if you collected all 24 cards, cut off the side coupon, and mailed it in, you could get a pen/pencil. These cards can still be found, sometimes with the coupon cut off.

Each card is displayed in the gallery below. Click on any for a larger image.