Jim created this advertisement to show new comic strips coming to the Toronto Star in 1934. They are:
- Moon Mullins by Frank Willard
- Felix the Cat by Otto Messmer
- Secret Agent X-9 by Dashiell Hammett and Alex Raymond (a famous duo who only worked on the strip for it’s first year)
- Shop Acts by Henry Rouson (a very short lived comic)
- Joe Jinks by Pete Llanuza (who had recently taken over from creator Vic Forsythe)
- Etta Kett by Paul Robinson
- Doc Wright by Rube Goldberg (a unexpectedly serious strip from a long time gag author that only lasted for 10 months until he switch back to humour)
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